A Review and Analysis of Questions About the Relationship Between Fear and Persuasion

Authors

  • Lijiang Shen Pennsylvania State University, USA Author
  • James Price Dillard Pennsylvania State University Author

Keywords:

drive model, parallel processing, EPPM, threat, fear, persuasion, latent growth curve modeling

Abstract

Some theories of fear appeals have predicted a curvilinear relationship between fear and persuasion, often based on the description of an overtime process. This paper reviews selected theories of fear appeals against what is known from the meta-analyses and finds that some of the theoretical questions simply cannot be addressed with existing data. Recommendations for testing linearity and curvilinearity in dynamic designs are presented.

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Published

2014-01-31

Issue

Vol. 2 (2014)

Section

Articles

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