Evaluating the Effects of Social Media Trends on Imitation Behaviour Among Adolescents: A Meta-Analytical Approach
DOI:
https://doi.org/10.52152/RCR.V14.7Keywords:
Social Media Trends, Adolescent Imitation, Meta-Analysis, Social Cognitive Theory, Digital InfluenceAbstract
Social media trends have emerged as a powerful influence on adolescent behaviour, particularly through mechanisms of imitation and peer validation. This study conducted a meta-analysis of 11 peer-reviewed empirical studies published between 2015 and 2024 to quantitatively assess the impact of social media trends, such as viral challenges, influencer content, and meme-driven behaviours, on imitation behaviour among adolescents aged 12–18. Standardised mean differences (SMD) were calculated using Hedges’ g, with results showing a large and statistically significant pooled effect size under the random-effects model (SMD = 1.08, 95% CI: 0.76 to 1.40, p < 0.0001). Substantial heterogeneity was observed (I² = 92.57%), indicating variability across study designs, platforms, and populations. Egger’s test showed no evidence of publication bias (p = 0.4681). The findings are interpreted using Social Cognitive Theory, the Digital Social Influence Model, and Social Comparison Theory, which collectively explain how adolescents internalise and imitate behaviours they observe and perceive as socially rewarded online. This study highlights the urgency of implementing digital literacy programs and parental guidance strategies to help adolescents critically evaluate social media content. Recommendations for educators, policymakers, and researchers are provided to support healthier digital engagement and reduce exposure to potentially harmful imitative behaviour.
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